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Sure you could use an algorithm to do this, but realistically how many houses actually get listed in any of the top 20 real estate markets on any given day in a price range/size that is suitable for renters. You could manually scan through all of them with a peon that gets paid $15-20 an hour. So really what they are selling is a promise that an algorithm can do it better so they can sell themselves for 100-300x of what they are actually worth