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I was curious about this as well. I was unsure if perhaps it was a flub in the article (since it later states that demand is falling) or if it's just a bit of mismanagement by the tailor. Either way, I wonder if doubling the prices would really work, since there's the looming possibility that the increasing quality of mass-manufacturing could completely undercut him. The issue of no scalability is a sad problem facing artisan crafts now. I wonder what will become of them as manufacturing progresses.