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So bad news - it's up 30% YTD and down 10% in the past month. At the time the article was posted they were up $3 for the day and they went up another dollar from there. It's fun to be salty but everybody knows that EA could make money with Star Wars even if they used the name to skin Farming Simulator 18.

Does kinda make you wonder - if they had this big dumb microtransaction universe in mind anyway, why didn't they make it free-to-play like The Old Republic? Call a Farmville a Farmville.