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Michael Pollan from "In Defense of Food": “If it came from a plant, eat it; if it was made in a plant, don't. ” “Eat food. Not too much. Mostly plants. " By “food” Pollan means real food, not creations of the food-industrial complex. Real food doesn’t have a long ingredient list, isn’t advertised on TV, and it doesn’t contain stuff like maltodextrin or sodium tripolyphosphate. If you have a hard time pronouncing it, don't eat it. Real food is things that your great-grandmother would recognize.