I mean, the article says the majority of their stores turn a profit, which can actually be a hard feat these days. That said, I kind of have a chip on my shoulder about Toys R Us. They choked out a lot of mom and pop toy and hobby stores in addition to other brands like KayBee and FAO Schwarz (both of which it bought up the desiccated corpses of). I have a few friends that work for Toys R Us and for the most part, they like their jobs, which is also a feat in retail these days, so I hope their strategy works. That said, I walked through one recently to meet up with one of my said friends as they were getting off work and I gotta tell you, with the exception of an amazing LEGO section, it's nowhere near as cool as when I was growing up. Toys these days are kind of lame.