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Formulas, chemists, and rigorous inspections and quality control throughout the brewing procedure. It's not perfect though, cause if you drink something like Budweiser infrequently enough, you can taste variations from time to time. I think the blandness in the flavor probably does a good job of hiding the distinctions.Then they bring the conversation around to Budweiser, and how it all tastes exactly the same. How you can take two cans that were made in different plants on different months, and not taste the slightest bit of difference.