No standards at all for internet video.

Know what I used for loudness before the CALM act?

Know what I use for loudness post-CALM act?

Do you... think these guys know what all that green shit means?

Devac - Youtube doesn't change the volume. They don't actually change anything. It's that the advertisers know they can get your attention by running higher loudness. That's why they did it for decades. You being annoyed doesn't matter; they have your attention and any study you care to point to will demonstrate that "awareness" matters and "annoyance" is transitory. You'll remember that jingle long past the point where you remember you hate it.

Even under CALM you can still tweak it, just not as much. You're a math nerd, D. Here's how LKFS is calculated. Broadcast level was originally a function of fitting maximum intelligibility in a signal that had to be broadcast dozens or hundreds of miles; Internet level is a function of not clipping it if you don't it to sound bad but that's too technically advanced for most people anyway so fukkit.

By the way, this ad reduction isn't about you, the watcher. It's about the guys paying for the ads.

Not common knowledge, but the way everybody counts "views" is different and what everybody charges is different. A Youtube video counts as a "play" if it autoplays for so much as a second, for example. Meanwhile, the amount Google gets to charge per ad goes down every year because frankly, advertisers are sick of their shit. So P&G, and probably everybody else soon, has decided they're no longer paying Google and Facebook and anybody else unless they fucking adhere to metrics that aren't crazy bullshit.

The organization consists of more than 650 media and technology companies that are responsible for selling, delivering and optimizing digital advertising or marketing campaigns. The IAB’s members account for 86 percent of online advertising in the United States.