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Of names Fun story - we settled on one that a large organic grocery chain is using. Since it's a common noun, and since we're in a completely different industry, I knew there was no danger of brand confusion and soldiered on. A friend of mine - much older - decided that maybe he should check so he called his lawyer buddy (someone I've had dinner with a couple times). The lawyer agreed, and his answer was of particular merit, because as my buddy reminded me, the lawyer happens to be not only a lawyer, but the COO of the large organic grocery chain's parent company. Yeah, I oughtta get some yoga in. But I've been 100% full time on this thing for about three weeks now and when this settles down, I have a movie to mix.