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goobster  ·  2972 days ago  ·  link  ·    ·  parent  ·  post: February 29th: What are you reading this week?

"Choose Yourself - Be happy, make millions, live the dream" - James Altucher

Friends of mine and I are looking at building a new business, so while we are in the brainstorming stage, we are consuming a lot of input from a wide range of sources.

This book is ... well ... it is what it is. Call it "millenial self-help", or whatever.

But what I like about it is this feeling of energy. A feeling of forward momentum. The writing is very conversational. Like you are sitting across the table from the guy, having a chat over beers.

But the chatty nature of the writing is, I think, premeditated and calculated, rather than a symptom or circumstance of writing without an editor. It isn't genuine. It's a sales pitch.

The funny thing is that this book isn't selling anything. (In fact, if you send him an email he'll send you the book itself for free.) I think that he is just so honestly a salesperson, he doesn't know how to have a genuine conversation.

It's a funny read. I'm looking forward to finishing it.