Long have I loved this story. It pretty much illustrates the power of advertising: create an attractive mascot designed for 18-24yo males and carpet-bomb them with its presence, and they will fetishize it exactly as you would expect them to. Cause, meet effect. I always found it admirable that unlike Disney, Nintendo will basically allow anyone to do anything they want with their licensed characters so long as it doesn't damage the brand. Want to make a t-shirt celebrating Princess Peach? Throw down, baller, you're just spreading the word. Want to make a print showing Princess Peach getting teabagged? Yeah, that's a cease and desist, pervert. esurance dropped the ball by not giving Erin a proper send-off. Would have been a legendary move. Chumps.