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The Mormon thing sinks him more deeply than most think.
He has to suppress the greater portion of his personality and story to appear vanilla.
this leaves him with
http://images.forbes.com/media/2010/04/12/0412_richie-rich_2...
and not much else.
If he embraces the beautiful strangeness of Mormonism,
he will not get the core evangelical vote the core of 25% of the voting pop by my estimates.
it is a fatal flaw. Which is too bad most Mormons of my acquaintance are very nice people
and secret commies.
