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I dont fully agree with what you're saying. Although you do raise very good points, we can just look over at Apple and see that most mass consumers are just gobbling up this type of approach. I feel Google can amend and adapt their approach to make it valid for many years. One would of thought that Google.com alone wouldn't of lasted as long or been as popular as it is... And to that point, Google already revolves around one central idea... it's search engine. And that has evolved and adapted with the need of the end user in a very good way.