Right. Get back to me when Americans watch every Cup match, not just their own. Get back to me when they follow club footie. That's what the Argentine, Dutch, British and German fans do. The biggest point of the World Cup is that every single team has a few players on it that you know and love (or hate) from the EPL, La Liga, Bundes, Turkey for fuck's sake, etc. It's a culture as much as a competition. Hell, the competition's probably better at the Euro (though for the first time in a long time, that may not be true), but what makes the Cup special is that the Euro doesn't have Argentina rooting for Messi, Brazil for Neymar, Uruguay for -- ha!, Cote d'Ivoire for Drogba, Japan for Kagawa... I can be from the US yet really give a shit if Switzerland goes through because I love Shaqiri. Wash rinse and repeat for any player/country combination. Some Americans are starting to see football from that angle, but not many. For most, you're right, it ends two weeks from now. Let's hold off on the back-patting.