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I think Google search is still better even without the personalized results. I'm no longer signed in when I search and I have all those tracking blockers installed, so I'm not sure what Google can ascertain about me from an IP address alone. The search is still pretty great, even with the minimal amount of data Google can squeeze out of me. Search is the one product I'm really hoping a competitor can trump Google at. No-one has quite done it yet, but one day…