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People want to believe in conspiracy... it's exciting.
I totally see the appeal of this. I had a few friends/coworkers who were really into conspiracy theories. I watched a number of documentaries, largely from infowars and related sites. Life is much more exciting and even simpler when you think of things through the lens of conspiracy. Bilderberg group with powerful people meeting, non-transparency of governments with regards to large events, 'big money' influence on politics. Same reason why eschatology is so interesting, and why the Left Behind books have done so well: there's a compelling narrative there.